On Saturday night, November 18, 1978, 3000 women marchers headed toward San Francisco’s pornography center near Columbus and Broadway. The long line of marchers, many of whom carried signs, leaflets, candles, and flashlights, stretched for blocks, filling the sidewalks and spilling over into the streets demanding an end to violence against women.
As the women lined both sides of Broadway, a float, created by ARIADNE, was driven through the crowd. The float carried the juxtaposed images of Madonna (the Good Girl) on one side, and the Whore (the Bad Girl), represented by a lamb carcass and pornography on the other side. As the float drove through the middle of the street, the marchers instantly filled the entire street, blocking off traffic and completely occupying Broadway for three blocks.